City National Bank: LOB Rebrand

Branding | Direct | Print | OOH

City National’s Personal and Business Banking division wanted a rebrand so that their marketing materials more closely resembled the work they did: helping clients manage both their personal wealth and their business expenses, without a disconnect between the two. We took them through branding exercises, and then incorporated the new messaging into our fall campaign.

Branch Merchandising

Window Clings:


In-Branch Banners:

Direct Mail